Chongqing - The 2021 International Mountain Tourism Day World Heritage Mountain (Jinfo Mountain) Summit will be held in Chongqing's Nanchuan District from May 28 - 30, according to a press conference of the Municipal Culture and Tourism Development Commission on Monday.

Officials from the Municipal Culture and Tourism Development Commission, Chongqing Administration of Sport, Nanchuan District, and IMTA attend the press conference. (iChongqing/Truman PENG)

The summit will see a series of mountain tourism-related events being organized during the expanse of three days, including an opening ceremony and a thematic forum, a photography/painting exhibition on world heritage mountains and Chongqing's mountain tourism industry, a seminar on international mountain hydrotherapy tourism, a self-driving tourism industry product promotional conference, the 2021 China  Jinfo Mountain International Mountaineering Competition, and the 6th Chongqing Culture and Tourism Consumptions Season Campaign.

These activities aim to promote the city's profound deposit of mountain tourism resources, full-fledged hydrotherapy, and climatotherapy tourism industry, better protect and preserve the Jinfo Mountain, and build the world's natural heritage into the first-choice destination for international outdoor exercise enthusiasts.

The Jinfo Mountain Summit will be jointly organized by the International Mountain Tourism Alliance (IMTA), Foreign Affairs Office of the Chongqing Municipal People's Government, Chongqing Municipal Culture and Tourism Development Commission, Chongqing Administration of Sport, CPC Nanchuan District Committee, and Nanchuan District People's Government.

Such international organizations as the United Nations World Tourism Organization (UNWTO), Pacific Asia Travel Association (PATA), the International Organization for Folk Arts (IOV) under the United Nations Educational, Scientific and Cultural Organization (UNESCO), Global Tourism Economy Forum (GTEF), International Union for Conservation of Nature (IUCN), and China Association of Natural Parks and Scenic Sites (CANPSS) will be invited to attend.

Promotional posters for Jinfo Mountain are seen outside the press conference room. (iChongqing/Truman PENG)

IMTA is the only non-government, non-profit international organization focusing on mountain tourism, established with the approval of the State Council of the People's Republic of China. It's also the initiator of the "International Mountain Tourism Day," which falls on the day when humans first conquered Mount Everest, May 29.

The first "International Mountain Tourism Day" thematic event was held in the Federal Democratic Republic of Nepal on May 29, 2019.