Chongqing - Recently, the widely anticipated "wings of Chongqing" LED lighten-up project on Jiefangbei's Commercial Building came to a successful end and has since been officially put into operation after undergoing a series of trial runs, according to a source from Jiefangbei CBD in the central Yuzhong District.

Pedestrians walk past the newly built "wings of Chongqing" naked-eye 3D LED widescreen in Jiefangbei Pedestrian Street, Yuzhong District.

This is the district government's yet another renovation project to use naked-eye 3D display technologies to lighten up the ulterior LED screens of landmark buildings.

Located in the core area of  Jiefangbei shopping center, the Commercial Building's geographic position holds key publicity significance for the city's political and economic events. The ulterior LED widescreen can also serve as a media window to promote the image of the "national demonstration pedestrian street."

"Wings of Chongqing" is a reversed T-shaped LED widescreen that resembles the wings of a soaring male eagle, a metaphor referring to the booming economies and international influences of the southwestern municipality.

The widescreen is installed using the latest naked-eye 3D display technologies and imported materials, with extremely creative ad videos flashing through the screen as if about to pop out of the frame.

Nowadays, the noticeable publicity effect and high secondary transmission rate of naked-eye 3D advertisements have made it increasingly popular among manufacturers and service providers. The heated discussion around naked-eye 3D display itself could have profound implications for attracting internet traffic, developing customer relationships, and creating strong viewer stickiness.

The River Media Group is said to be the sole investor behind the "wings of Chongqing" LED lighten-up project on Jiefangbei's Commercial Building. As a locally well-known advertisement brand that focuses on the urban landmark building media, it has been a top player in the city's outdoor LED display market for 17 years and has previously created a lot of popular LED widescreens in Yuzhong, Jiangbei, Nan'an, and Yubei districts.