By Rui Hu, Editor

From October 2 to 5, 2019, the 11th China Western Animation Culture Festival and WestJoy Digital Interactive Entertainment Exhibition were held at Nanping International Conference and Exhibition Center.
The exciting Western Animation Culture Festival highlighted the industry exchange, originality competition, project cooperation, and interactive experience by holding 19 activities of five categories and inviting the well-known voice actors, cosplayers, cover singers, and cover dancers at home and abroad to have on-site interactions.

coser in WestJoy

The participation of some influential exhibitors, including Blizzard, Tencent, May Pictures, Tianwen Kadokawa Animation & Comics, Comic Guests, and Huya, presented sumptuous animation feast for all citizens and animation fans. According to the organizer, in addition to “the influential brands” in the animation field, the organizing committee also built the “take me different” fashion zone with the integration of fashion shoe exhibition, gym shoe sales, art exhibition, street dance competition, DJ performance, street graffiti and so on for promoting the pan-quadratic fashion culture.
Meanwhile, the culture festival will continue to strengthen the integrated platform construction with other industries, fully interconnecting technology, tourism, FMCG, and other plates. For instance, Nubia Mars 3 e-sports cellphones will be provided for hundreds of people to have on-site experience. HUAWEI will build a new 5G experience hall. Easelife Soda Water will bring quadratic new products for sales. Moreover, Suning, CAOCAO, and Andover Ocean Park will also take the featured products to the site.

the 11th China Western Animation Culture Festival and WestJoy Digital Interactive Entertainment Exhibition were held at Nanping International Conference and Exhibition Center

For e-sports, Tencent brought recruitment-mode and cloud-top informal competitions of Hero Alliance, 3 “fight landlord” competitions, and one “fight landlord” competition in the chess and card ceremony, respectively, and informal games of Hero Alliance. The summer finals of Snowstorm “2019 National Competition” will hold the finals on the spot for the projects, including Blast Furnace, Overwatch, Starcraft II, Warcraft III, and Heroes of the Storm. “PUBG-like” mobile games will also be held at the scene of the western animation e-sports informal competition.