Slow Life in the City, New Experience in the Countryside

Chongqing- The 7th Chongqing Culture and Tourism Consumer-Benefit Season ceremony will be held in Tongliang District of Chongqing on April 22.

The stage of the launch ceremony is full of pastoral style. (Photo provided to iChongqing)

With the theme of "Slow Life in the City, New Experience in the Countryside", the activity focuses on the new trends of urban and rural cultural and tourism consumption. It consists of four parts, including one opening ceremony, 14 special themed activities, online customer-benefit activities, and many other activities in district or county sub-venues.

There will be a main stage for the opening ceremony and a cultural tourism bazaar for shopping.

New tourism experience in the quiet and beautiful countryside. (Photo provided to iChongqing)

The opening ceremony will introduce beautiful scenic spots for rural tourism, outdoor tourism equipment, road trip camp, and boutique B&B in the form of role-playing.

The cultural tourism bazaar is divided into outdoor equipment, camping and leisure, tent food, and intangible cultural heritage township collection areas. You can also enjoy live folk music while visiting the market.

The 14 special themed activities can be divided into two parts. The nine "Slow Life in the City" themed events, such as "Spring/Summer People-benefiting Performance Season", are aimed at integrating “slow life” into the fast pace of city life. While the five "New Experience in the Countryside" themed events, including "Rural Tourism" and "2022 Chongqing Camping Culture Festival", aim to bring back people to the countryside and nature to feel peace and leisure.

There will also be a number of cultural and tourism consumption activities, involving urban performance, intangible cultural heritage, traditional Chinese medicine, and hot spring. 

(Mei Xuhang, as an intern, also contributed to this report.)