Chongqing-On March 30th, the “Holy Garze into Chongqing Investment Cooperation & Culture and Tourism Promotion Conference” was held at Chongqing Regent Hotel.

The Agreement-Signing Ceremony (iChongqing/Mu Xuelin)

This conference demonstrates the full commitment of Chongqing and Sichuan Province to the construction of the economic circle of Chengdu-Chongqing Region, especially in the culture and tourism field. At the conference, 14 culture and tourism projects with a total value worth RMB 10.68 billion yuan were signed among the related culture and tourism administration, tourist attractions, and enterprises from Chongqing and Sichuan Province.

The Landscape of Garze (Photo/the conference organizer)

The Landscape of Garze (photo/ the conference organizer)

Meanwhile, the hostess of Travel in Garze, a TV program that won the best tourism TV program award at the national level, introduced marvelous landscapes of Garze through a video. Located in Sichuan Province, Garze in the Tibetan language means a holy and beautiful place. Covering an area of 153.700 square kilometers, the prefecture owns over 30 ethnic groups including Tibetan, Han, Hui, and so forth. It boasts more than half of the undeveloped world-class tourism resources in Sichuan Province like Hailuogou famous for its low-elevation glaciers in the world, “the soul of Shangri-La” Daocheng Yading, “the king of Shu mountains” Mount Gongga. What’s more, there are also many world-class cultures and intangible cultural resources. Over there you will experience well-preserved Tibetan culture and folk customs.

Ding Zhen attended this conference (iChongqing/Mu Xuelin)

Ding Zhen, the famous Tibetan boy whose shy smile and bright eyes went viral online, also showed up and sent greetings to Chongqing people at the conference. He sincerely and warmly welcomed people from Chongqing and the world to visit his hometown---Garze.

According to the introduction, Chongqing is one of the major tourist markets for Garze, and Garze is also an ideal place for people especially from Chongqing to escape the summer heat.

On March 29th, Garze Tourism Promotion Center in Chongqing was officially set up at Chongqing Daily News Group. Chongqing Daily News Group will help Garze comprehensively with the culture and tourism promotion of Garze in Chongqing by using the group’s media resources and advantages.