The Consulate General of Uruguay in Chongqing successfully held an Uruguayan Wine and Beef Presentation at the JinShangXu restaurant of Chongqing on December 15th, 2020.

Uruguayan Wine and Beef Presentation at the JinShangXu restaurant.

The event was co-organized by JinShangXu International Trade Co., Ltd. (An importer of Uruguayan beef) as well as Sun Ying, the head of Cº le vin (A wine-education consultancy), and was sponsored by Uruguayan wine brand - INAVI, which aimed to promote 9 kinds of wine from Uruguay wineries.   Many representatives from Chongqing's catering and hotel industries attended the event.

During the presentation, Mrs. Sun gave a detailed introduction of the high standards and quality of the wine products in Uruguay and her professional insights about some wine expertise such as the texture of different types of red wine from some major wineries.

Uruguayan wine was served during the event.

At the beginning of the event, Ricardo Cabrera, the vinologist and the president of the National Wine Association of Uruguay, sent his sincere greetings to the guests through video. 

Alvaro Recoba, the renowned Uruguayan sports star (also known as the "Chinese Boy"), also greeted the guests through video and briefly introduced his wine brand "Football & Wine". The brand stands for Mr. Recoba’s love for football and red wine.

Ms. Agustina Casavalle, the Consul General of Uruguay in Chongqing, introduced that Uruguayan wine complies with the highest quality standards in the world, and wineries from Uruguay are attracting the attention of more and more people, not only because of their combination of modern technology and traditional production methods but also because of the experience they offer wine enthusiasts from all over the world as specialized touristic destinations.

Ms. Agustina Casavalle, the Consul General of Uruguay in Chongqing, delivered a welcome speech at the event.

In 2020, 54% of Uruguayan beef  (and 59% of the sheep meat) was exported to China. Uruguayan beef offers a combination of elements that is unique in the world: free-range, each cattle has 1 hectare to roam, Angus and Hereford breeds, it is hormone-free and antibiotic-free, grass-fed, low-fat content and rich in healthy Omega-3 fatty acids. It also possesses 100% mandatory traceability.

Uruguayan beef served during the event.

"Chinese consumers are pleasantly surprised when they learn about the top quality of our products and are showing more and more willing to experience Uruguayan beef and wine, so distributors are keeping up with that demand. Currently, you can find our products in various supermarkets in Chongqing, as well as on many online platforms." Said Ms. Agustina. 

Mr. Murasame danced two pieces of Tango with Xie Yu, both composed by Francisco Canaro, the Uruguay Tango violinist, composer, and conductor. Tango is an important part of Uruguayan culture and it was successfully declared as the world's intangible cultural heritage by Uruguay and Argentina in 2009. Besides, people were full of praise for the exhibited wine and have shown great interest in Uruguay, hoping to learn more about its food and culture.

Tango performance at the event.

Uruguay has drawn increased attention from the world, both as a good producer of high-quality products and as a good travel destination, which has been perfectly proved by the popular wine trip.