Chongqing- During the extended National Day Holiday and Mid-Autumn Festivals this year, the cultural tourism industry performed spectacularly as the A-rated attractions of Chongqing welcomed over 18 million visitors, second only to Shanghai in terms of popularity.

Professor Jin Yuanpu is chairman of the Chinese Research Institute for Cultural Innovation. He met to discuss the optimal way to use cultural resources during the great internet craze.

In the interview, he touches on a range of technological innovations and their role in promoting tourism through new business formats. These include short video creation, mobile application guides, and 5G networks, and how they have been implemented at the most popular attractions in Chongqing.

There are also challenges to be embraced as the new era in tourism progresses, such as technological upgrades and new promotional strategies to make sure Chongqing's popularity avoids stagnation and continues to develop in the future.