By Rui Hu, EDITOR

On July 2, the Chongqing Commission of Housing and Urban-Rural Development (CCHURD) announced to collect the brand logo of Shancheng Alley.

Shancheng Alley

Mountains and rivers surround Chongqing. Accordingly, its pathways integrated with streets and alleys, standing beside rivers, or hidden in mountains and forests make it distinctive, and they become the valuable wealth of the city. As a unique resource of Chongqing, pathways are not merely an essential passage for locals’ life, daily travel, and recreation since the founding of Chongqing. They are more of a pivotal space carrier for the inheritance of the city’s history and culture and the record of its evolution, thus playing a part in the urban quality improvement of Chongqing.

CCHURD launched a collection activity of the logo for the brand. They want to accelerate the construction of a network of pathways among streets and alleys, riversides and mountains and forests, win initial success of the characteristic brand – Shancheng Alley – featuring green travel, recreation and leisure, nostalgic memories and city experience scenery, and to enhance citizens’ engagement in the construction process and their sense of fulfillment.

As for the requirement, the logo should be designed uniquely and embody the brand characteristics. Citizens, people from all walks of life and social organizations who show their concern and support for the construction of Chongqing’s pathways can sign up for the event without any fees.

The event will last until the end of August. The collection period is from July 2 to August 2. Through the preliminary and expert review in early August, 15-20 shortlisted works will receive the public vote. The voting page will be accessible in mid-August. Citizens can vote for their favorite ones. Finally, according to the number of votes cast, six award-winning works will be selected, with certificates and prizes offered. The award set is as follows: first prize (1), 10,000 RMB; the second prize (2), 5,000 RMB for each winner; the third prize (3), 3,000 RMB for each winner (all amounts are tax exclusive).

Details of the event can be found on the logo collection page of the official website of CCHURD, or you can submit your works to shanchengbudao@163.com.

Source:Hualong Net
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